Campaign details
Brand: ClearBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agencies: InmobiCountry: PhilippinesIndustries: Hair careMedia channels: Mobile & appsBudget: Up to 500k
Executive summary
Clear, Unilever Philippines' player in the male anti-dandruff shampoo space, is a far second to P&G's Head & Shoulders, which has the lion's share of the market at 68%.
Despite its winning formula and scent, Clear found it hard to carve a place for itself in both shelf space and advertising given the might of its competitor.
The segment is growing year...