Campaign details
Brand: ColorsBrand owner: ViacomAgencies: Leo Burnett, HansaCountry: IndiaIndustries: Tv channels, services, programmesMedia channels: Direct marketing, Events & experiential, Outdoor, out-of-home, Budget: Up to 500k
Executive summary
Colors Cineplex Electro Solar Cinema – bringing uninterrupted entertainment to small-town India.
Small-town India experiences major power outages in the summer months, which impede daily activity. Meerut in Uttar Pradesh faces major power cuts two or three times a day, and when it does life comes to a standstill.
Nauchandi Mela, a popular 350-year-old fair that starts on the...