Campaign details
Brand: DannerBrand owner: DannerAgency: MediaComCountry: DenmarkIndustries: Charities & voluntary organisationsMedia channels: Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
Danner is a well-known women's refuge in Denmark. Its goal is to raise awareness of the signs of domestic violence and encourage those who suffer (or those who think someone is suffering) to get in touch.
As an NGO, it doesn't have any money for paid advertising. Instead, it teamed up with seven of Denmark's biggest influencers and...