Campaign details

Brand: Dell Japan Client Solutions
Brand owner: Dell Japan
Lead agency: MediaCom Japan
Country: Japan
Industries: PCs, computing, Information technology
Media channels: Content marketing 
Budget: Up to 500k

Executive Summary

One of the key factors to activate workforce transformation receiving considerable attention in recent years in Japan, is IT solutions. However, there are still many cases where IT projects get derailed or not scaled down the entire organisation, ending in failure.

Dell Japan managed to help IT decision makers identify ways to maximise the benefits of IT solutions and technologies, by providing two types of useful information sources, white papers and online advertorials, in order to make suggestions needed for making the workforce transformation a successful story.