Campaign details
Brand: Deutsche TelekomBrand owner: Deutsche TelekomLead agency: MediaCom Agentur für Media-Beratung GmbH, Saatchi & SaatchiCountry: GlobalIndustries: Telephone & internet servicesMedia channels: Games & competitions, Mobile & apps, Social media, Word of mouth, advocacy
Executive summary
Deutsche Telekom's belief is that "life is for sharing." Dementia is the single biggest threat to this belief, currently affecting 47.5 million people worldwide.
However, there is no understanding of where dementia comes from, how to stop it, or even how to detect its earliest signs.
Our solution was to create the first mobile...