Campaign details
Brand: DoveBrand owner: UnileverLead agency: Initiative RussiaCountry: Russian FederationIndustries: Hair careMedia channels: Mobile & apps, Online display, Programmatic display, Social mediaBudget: Up to 500k
Executive summary
In the world of Big Data, where advertisers spend millions to obtain information about their consumers, Dove found a free solution – by using open data from the web portal of the Moscow Government – to create personalised messaging.
Russia is a country with a centralised supply of heat and hot water. It is a complex system with old,...