Campaign details
Brand: Dove ShampooBrand owner: UnileverLead agency: Mindshare Philippines, 1DMGCountry: PhilippinesIndustries: Hair careMedia channels: Mobile & apps, Sales promotion, Websites & micrositesBudget: Up to 500k
Executive summary
Dove Hair is one of the biggest shampoo brands in the Philippines, and has been number one in the damage care segment since its launch in 2012. However, the brand has recently been hit by a slowdown in performance, and ended 2017 with flat growth.
In 2018, Dove decided to go for its first-ever relaunch. To reinvent the way it communicated...