Dulux: Brighter Homes, Brighter Kids

International paint brand Dulux took a multichannel approach to persuade parents to decorate more often to promote its Easy Painting Service and boost sales in China.

Campaign details

Brand: DuluxBrand owner: AkzoNobelAgency: MediaCom ChinaCountry: ChinaIndustries: Home improvementMedia channels: Content marketing, Mobile & apps, Outdoor, out-of-home, Programmatic display, Search marketing, Video on demandBudget: 1 - 3 million

Executive summary

Dulux is an international paint brand produced by AkzoNobel. It makes more than 1,000 colours and also offers an Easy Painting Service to help people unlock the potential of their homes through colour.

In China, the majority of consumers use only neutral colours to paint their walls. Once they paint them, it usually takes about...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands