Foodbank Western Australia: Hungry Puffs

Hunger charity Foodbank Western Australia created a new cereal brand, consisting of an empty box, to raise awareness and funds in the run-up to Christmas in Western Australia.

Campaign details

Brand: Foodbank WABrand owner: Foodbank WAAgency: The Brand AgencyCountry: AustraliaIndustries: Charities & voluntary organisationsMedia channels: Integrated, Online display, Packaging & design, Point-of-purchase, in-store, Print, Product sampling, Public relations, Radio & audio, Search marketing, Social media, Television, Websites & micrositesBudget: Up to 500k

Executive summary

Foodbank Western Australia (WA) is a division of Foodbank Australia, providing over 6m meals to people in need. An estimated 480,000 West Australians have experienced food insecurity in the past year, more than 100,000 are children.1

Ordinarily, Foodbank WA runs...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands