Gallup Workplace: Custom workplace solutions

Gallup, the pollster and business consultancy, used paid search advertising to increase leads for its workplace solutions in the US.

Campaign details

Brand: Gallup WorkplaceBrand owner: Gallup, Inc.Lead agency: Barefoot ProximityCountry: North AmericaIndustries: Business servicesMedia channels: Email marketing, Online display, Search marketing, Social mediaBudget: 500k - 1 million

Executive summary

While most people know about the Gallup poll, they are unaware of Gallup's core competency – tools and consulting to improve workplace culture and engagement. However, the workplace solutions were key to Gallup's broader mission of changing the world – starting with where we spend the most time, the workplace. Gallup needed to reach HR and business...

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