Genesis: Genesis x Refinery29 x Inc

Genesis, the luxury vehicle division of vehicle manufacturer Hyundai, achieved a brand lift by generating awareness, familiarity, and preference among professional women aged 25-54 in the US.

Campaign details

Brand: GenesisBrand owner: Hyundai Motor GroupLead agency: Canvas Worldwide, Refinery29, Inc.Country: United StatesIndustries: Luxury automotiveMedia channels: Content marketing, Events & experiential, Livestreaming, Online video, Print - general, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacyBudget: Up to 500k

Executive summary

Genesis, the luxury vehicle division of Hyundai, wanted to generate awareness, familiarity and brand preference among independent-minded, creative female entrepreneurs. So the brand turned to Inc.and Refinery29 to create of a first-of-its-kind collaboration between these two renowned publishers....

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