Campaign details
Brand: GenesisBrand owner: Hyundai Motor GroupLead agency: Canvas Worldwide, Refinery29, Inc.Country: United StatesIndustries: Luxury automotiveMedia channels: Content marketing, Events & experiential, Livestreaming, Online video, Print - general, Public relations, Social media, Sponsorship - event, property, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Genesis, the luxury vehicle division of Hyundai, wanted to generate awareness, familiarity and brand preference among independent-minded, creative female entrepreneurs. So the brand turned to Inc.and Refinery29 to create of a first-of-its-kind collaboration between these two renowned publishers....