Inmarko: Talking Ice Cream

Ice cream brand Inmarko used a precisely targeted media mix to stand out from the crowd and boost sales during the World Cup in Russia.

Campaign details

Brand: InmarkoBrand owner: UnileverLead agency: Initiative, DDBCountry: Russian FederationIndustries: ConfectioneryMedia channels: Online video, Outdoor, out-of-home, Social media, Television, Virtual & augmented realityBudget: Up to 500k

Executive summary

The FIFA World Cup took place in Russia and the fired-up fans raised the temperature of an already hot summer. This pushed up demand for refreshing snacks, higher than ever before.

Inmarko's ice cream brands set themselves the ambitious goal of standing out and being easily remembered amid a massive information flow – and of course boosting sales....

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