Campaign details
Brand: Johnsonville Fresh BratwurstBrand owner: Johnsonville Sausage CompanyLead agency: CompassPoint MediaContributing agencies: Craft, Droga5Country: United StatesIndustries: Meat, poultry, fishMedia channels: Online display, Online video, Point-of-purchase, in-store, Programmatic display, RadioBudget: 1 - 3 million
Executive summary
Johnsonville Sausage Company is famous for bratwurst – a markedly seasonal product. Because most people prepare brats upon an open-fire grill, Johnsonville's sales occur primarily when weather is conducive to being outdoors.
Johnsonville has national distribution and deep Midwestern roots. Within the Midwest, June, July and August are reliable...