Campaign details

Brand: Jumia Party
Brand owner: Pernod Ricard
Lead agency: Bean Interactive digital agency
Contributing agencies: 5ive creative agency
Country: Kenya
Industries: Alcoholic drinks industry (general)
Media channels: Mobile & apps, Social media, Websites & microsites, Word of mouth, advocacy
Budget: Up to 500k

Executive Summary

Introduction

Pernod Ricard Kenya and Jumia Food partnered to launch the e-commerce platform Jumia Party, bringing together the very best beverage experience combined with premium delivery expertise for an unmatched alcoholic beverage online platform.

At the heart of the brand is a highly personalised and efficient delivery service. Pernod Ricard recognised that transformation and progress are critical to ensuring that the consumer experience remains relevant and engaging.

Goal