Campaign details
Brand: ChocosBrand owner: Kellogg'sLead agency: MindshareCountry: IndiaIndustries: Breakfast cerealsMedia channels: Content marketing, Websites & microsites, Word of mouth, advocacy Budget: Up to 500k
Executive summary
Mycity4kids.com, a premier Indian parenting website, was slowly gaining more and more trust among mums as a one-stop shop for everything related to the wellbeing of their kids. We saw it as an opportunity to further boost the health credentials of Kellogg's Chocos, which was hitherto only seen as a tasty breakfast cereal and not one that would make kids...