Campaign details
Brand: ChocosBrand owner: Kellogg'sLead agency: MindshareCountry: IndiaIndustries: Breakfast cerealsMedia channels: Content marketing, Sponsorship - mediaBudget: Up to 500k
Executive summary
Chhota Bheem, an Indian animated comedy adventure television series with which Chocos had created a successful content partnership in the past, was chosen as a strategic platform to create excitement for Chocos variants. The idea was to make the variants desirable by making Bheem endorse them. We co-crafted three episodes weaving in the stories of variants Moon and Stars, Crunchy Bite and Fundoo.
One episode was...