Kellogg's LOOP

Cereal brand Kellogg's reached substantial brand awareness in India by creating an all year-round communication with consumers.

Campaign details

Brand: Multiple Kellogg's BrandsBrand owner: Kellogg's IndiaLead agency: MindshareCountry: IndiaIndustries: Breakfast cerealsMedia channels: Games & competitions, Online video, Social media, Sponsorship - sports, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

One of the challenges for a brand is to keep up to date with market trends. With the popularisation of social media, there is a new topic trending every hour, which brands can leverage to promote their products/services in an innovative way. There is a need for an adaptive model in a data-driven and...

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