Kia Cadenza: Luxury Transformed

Automobile brand Kia created a live immersive experience, supported by digital, social and search, to raise awareness and drives sales of its Cadenza model in the US.

Campaign details

Brand: KiaBrand owner: Kia Motors AmericaLead agency: Canvas Worldwide, T Brand StudiosContributing agencies: Innocean WorldwideCountry: North AmericaIndustries: Mid-size, large family carsMedia channels: Events & experiential, Mobile & apps, Online display, Social media, Virtual & augmented realityBudget: 3 - 5 million

Executive summary

In this immersive experience for the Kia Cadenza, we set the stage for a new way for consumers to connect with the brand through media. Leveraging innovative technology, the Cadenza itself became the multimedia platform through which people could participate in the story, compose...

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