Campaign details
Brand: KiaBrand owner: Kia Motors AmericaLead agency: Canvas Worldwide, T Brand StudiosContributing agencies: Innocean WorldwideCountry: North AmericaIndustries: Mid-size, large family carsMedia channels: Events & experiential, Mobile & apps, Online display, Social media, Virtual & augmented realityBudget: 3 - 5 million
Executive summary
In this immersive experience for the Kia Cadenza, we set the stage for a new way for consumers to connect with the brand through media. Leveraging innovative technology, the Cadenza itself became the multimedia platform through which people could participate in the story, compose...