Campaign details
Brand: ListerineBrand owner: Johnson & JohnsonAgency: UM BogotáCountry: ColombiaIndustries: Oral healthMedia channels: Cinema, Integrated, Mobile & apps, Online display, Online video, Programmatic display, Social media, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Oral care brand Listerine wanted to relaunch itself as the alcohol-free mouthwash leader through a cross-media campaign focused on mobile, where addressable content would be the core pillar to generate greater impact. We achieved this through personalising communications to align with content that users were consuming in real time....