Marmite: TasteFace

Marmite, the food brand, used facial recognition in a web app to increase product trial in the UK.

Campaign details

Brand: MarmiteBrand owner: UnileverLead agency: AnalogFolkContributing agencies: MindshareCountry: United KingdomIndustries: Sauces, seasonings, condimentsMedia channels: Email marketing, Packaging & design, Product sampling, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

For years, Marmite's viewpoint on its product was that you either love it or hate it. Marmite wanted to reach out to those people who hadn't yet made up their minds and to get existing haters to reconsider their view. To do this, it needed a way to reignite the conversation about loving...

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