McDonald's: Reasons for Lovin It
Campaign Details
Brand: McDonald'sBrand Owner: McDonald'sLead Agency: Fp7 BeyContributing agencies:Country: JordanIndustry: Food industry (general)Channels used: Outdoor, out-of-home, social mediaBudget: Up to 500k
Executive Summary
McDonald's, the world's most famous fast food chain, was big in Jordan. They didn't quite know how big they were before they led their latest brand campaign based on the fact that Jordanians loved McDonald's. They wanted to remind people of McDonald's existence. A simple brief that could have been answered through a mass...