Campaign details
Brand: Nike AirmaxBrand owner: NikeAgency: Mindshare ChinaCountry: ChinaIndustries: SportswearMedia channels: Events & experiential, Social media, Word of mouth, influencersBudget: 1 - 3 million
Executive summary
Nike Air Max has been a symbol of creativity and innovation since its launch in 1987. Its young audience hungers for fresh and bold sneaker styles – propelled by their hunger to be creative amid an educational upbringing that did not promote creative expression. Air Max aimed to unleash their creativity.
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