Campaign details
Brand: NikeBrand owner: NikeAgency: Mindshare ChinaCountry: ChinaIndustry: SportswearMedia channels: Mobile & apps, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: 3-5 million
Executive summary
Chinese football is in a slump, and China was not at the FIFA World Cup tournament... again. Young footballers who are dedicated to the game are consistently left unmotivated, with a lack of confidence to express themselves on the pitch.
In every amateur game, there are amazing moments that these young footballers achieve, but unlike professionals whose every move get recorded on...