Campaign details
Brand: Noodles & CompanyBrand owner: Noodles & CompanyLead agency: IMMCountry: United StatesIndustries: Restaurants & takeawaysMedia channels: Programmatic displayBudget: Up to 500k
Executive Summary
CMOs are having to defend advertising budgets to their CFOs on a seemingly daily basis. The concept of 'above-the-line' marketing is fading as our world becomes increasingly measurable and accountable to drive both ROAS (Return on Ad Spend) and ROI (Return on Investment).
Noodles & Company is not an exception to this trend. Facing an increasingly competitive market, they were seeking an innovative solution...