Campaign details
Brand: P/SBrand owner: UnileverAgency: Mindshare VietnamCountry: VietnamIndustries: Oral healthMedia channels: Merchandise & free gifts, Mobile & apps, Online display, Point-of-purchase, in-store, Product sampling, Public relations, Social media, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
When Unilever-owned toothpaste brand P/S introduced a whitening variant with natural ingredients in Vietnam, it needed a disruptive solution to focus consumer attention on the need to whiten teeth.
The 'AI Dentist' was born. This facial- and teeth-recognition feature checked the whiteness of teeth via AI on mobile...