Pepsi: PepsiCoin

Anh Vu

Soft drink brand Pepsi launched its own cryptocurrency to regain its youth brand status in Vietnam.

Campaign details

Brand: PepsiBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agencies: Happiness SaigonCountry: VietnamIndustries: Carbonated soft drinksMedia channels: Merchandise & free gifts, Mobile & apps, Packaging & design, Social mediaBudget: Up to 500k

Executive summary

Pepsi has been, and still aims to be, an iconic brand for young generations. However, our iconic status had come under threat from an increased number of brands running after the same audience – a generation that is always after the next coolest trend.

Our challenge was to find...

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