Campaign details
Brand: PepsiBrand owner: Suntory PepsiCo Vietnam BeverageLead agency: Mindshare VietnamContributing agencies: Happiness Sai GonCountry: VietnamIndustries: Carbonated soft drinksMedia channels: Events & experiential, Livestreaming, Merchandise & free gifts, Mobile & apps, Online video, Packaging & design, Public relations, Social media, Websites & microsites, Word of mouth, advocacyBudget: 500k - 1 million
Executive summary
Pepsi has been present throughout every epic moment of young people's lives; however, fierce competition has challenged its iconic brand status. In this milestone 120th anniversary year, Pepsi's mission was to...