Campaign details
Brand: Quebec Milk ProducersBrand owner: Quebec Milk ProducersLead agency: Touché!Contributing agency: lg2Country: CanadaIndustries: Milk and dairy drinksMedia channels: Integrated, Mobile & apps, Newspapers, Online display, Outdoor, out-of-home, Point -of-purchase, in-store, Programmatic display, Radio & audio, TelevisionBudget: 1 - 3 million
Executive summary
Milk has long been considered a staple of our diet. Dropped at our door every morning, it was our go-to beverage for every moment of the day. The Québec Milk Producers needed to remind Québecers that, everywhere across the province, there's...