Campaign details
Brand: RexonaBrand owner: UnileverLead agency: PHD AustraliaCountry: AustraliaIndustries: Deodorants, anti-perspirantsMedia channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social mediaBudget: 3 - 5 million
Executive summary
Since its launch in 2009, Rexona Clinical has offered sweat protection three times stronger than the average antiperspirant. However, prior to 2019, the Clinical product was exclusively available in a soft-solid format, one that was used by only 6% of the market. As a result, penetration of Rexona Clinical plateaued in...