Campaign details
Brand: RexonaBrand owner: UnileverLead agency: Mindshare IndonesiaContributing agencies: Google, ViceCountry: IndonesiaIndustries: Deodorants, anti-perspirantsMedia channels: Content marketing, Mobile & apps, Online display, Online video, Public relations, Voice, chatbots, Word of mouth, advocacyBudget: Up to 500k
Executive summary
Rexona believes that, the more people move, the more they get out of life, and sweat should not get in the way of that. So, as a brand, it wanted to celebrate movement.
In Indonesia, like many urbanising countries in the world, movement is an everyday challenge....