Samsung: S10 – Innovation at the next level

As market leader in the fast-paced, competitive smartphone market in the Philippines, Samsung reignited excitement in the category by amplifying its product superiority, increasing both sales and brand love.

Campaign details

Brand: Samsung GalaxyBrand owner: Samsung Electronics, PhilippinesAgencies: Starcom Philippines, AdColonyCountry: PhilippinesIndustries: Mobile devicesMedia channels: Integrated, Mobile & apps, Online video, Outdoor, out-of-home, Print general, unspecified, Social media, TelevisionBudget: Up to 500k

Executive summary

As the Philippines' market leader in the fast-paced and competitive smartphone market, Samsung knows better than to take its position for granted.

Total sales for Samsung in the smartphone category started to plateau as the purchase cycle lengthened. Frequent new product launches have made consumers feel the lack of real...

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