Campaign details
Brand: Softlogic Life Insurance PLCBrand owner: Softlogic Holdings PLCLead agency: Mindshare Sri LankaContributing agencies: Etisalat Sri LankaCountry: Sri LankaIndustries: InsuranceMedia channels: Mobile & apps, Social mediaBudget: Up to 500k
Executive Summary
Though an annual occurrence, in 2016 Sri Lanka was severely affected by the Southwest monsoon resulting in flash floods in more than three provinces. During the initial few days, there was a sheer lack of information on the actual situation and the condition of the victims, whilst critical interventions to be undertaken in...