Sunsilk: Tap Tap Game

Tricia Cruz

Sunsilk, one of Unilever's top-selling hair care products in the Philippines, wanted to amplify its marketing efforts with the primary objective of sustaining brand love among 'Sunsilk girls'.

Campaign details

Brand: SunsilkBrand owner: UnileverLead agency: Mindshare PhilippinesContributing agency: AdColonyCountry: PhilippinesIndustries: Hair careMedia channels: Competitions & contests, Gaming & in-game advertising, Mobile & apps, Online videoBudget: 500k - 1 million

Executive summary

One of the top-selling hair care products in the Philippines, Sunsilk – a brand produced by the Unilever group – has always enjoyed great brand equity with its fragrance-centred iconic line, Bangong Nakakagigil, and does not suffer from any lack of awareness. This year, it strengthened its fragrance messaging and reason to...

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