The New York Times: World Press Freedom Day

Jay Potash

American newspaper The New York Times drew attention to the need for a functioning free press in the US through a multichannel strategy around World Press Freedom Day.

Campaign details

Brand: The New York TimesBrand owner: The New York TimesLead agency: Droga5, UNESCOCountry: North AmericaIndustries: NewspapersMedia channels: Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Public relations, Social media, TelevisionBudget: No budget

Executive summary

By early 2018, it had become increasingly clear that journalism was under attack at home and around the world. Politicians, organisations and governments seeking to manipulate the news for their own agendas have left us more divided than ever and have driven us to seek news sources in which...

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