Tourism Québec: It’s Better Together

Hearts & Science Montreal

Canadian tourist board Tourisme Québec used an SEM strategy to increase Québec's visibility on search engines and grow interest in the state as a tourist destination.

Campaign details

Brand: Alliance de l’industrie touristique du QuébecBrand owner: Alliance de l’industrie touristique du QuébecLead agency: Hearts & Science MontrealContributing agencies: CossetteCountry: North AmericaIndustries: Destinations and locationsMedia channels: Search marketingBudget: Up to 500k

Market background and context

For any tourist, finding the destination is often harder than planning for the trip. They can easily feel overwhelmed by the infinite number of accessible destinations to choose from for their next trip. This new reality, combined with the explosion of touchpoints through the consideration journey, make...

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