TRESemmé: E-Com Detox

Haircare brand TRESemmé created a dynamic e-commerce campaign to maximise awareness and trial of its new Salon Detox variant in Vietnam.

Campaign details

Brand: TRESemméBrand owner: UnileverLead agency: Mindshare VietnamContributing agencies: Facebook, ShopalystCountry: VietnamIndustries: Hair careMedia channels: Mechandise & free gifts, Mobile & apps, Social mediaBudget: 500k - 1 million

Executive summary

In the last couple of years, e-stores and e-commerce platforms have flooded the Vietnamese market. This has made the consumer journey increasingly complex: product listings are fragmented, offers are not homogeneous, prices differ across platforms. To make a purchase decision, consumers have to open several tabs on their browser to check different websites and...

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