Campaign details
Brand: VansBrand owner: VF CorporationLead agency: Starcom, MRYCountry: United StatesIndustries: SportswearMedia channels: Content marketing, Programmatic display, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Vans enables everyone to become footwear designers by uploading their own artwork to create fully personalized shoes. Not like those other not-so-custom sneaker brand customizers. To grow sales, Vans needed to expand into new territories beyond action sports and music.
To get the word out about custom Vans and drive sales, we wanted to reach creators...