Volia/ Telesvit: Devil is in the details!

This case study describes how Volia, a Ukrainian telecoms provider, used econometric data to tailor its media strategy to individual cities in a bid to reach its goal of equalling 2014's sales figures in worsening market conditions and with a lower media budget.

Volia/ Telesvit: Devil is in the details!

Svitlana Taborskykh

Campaign Details

Brand: Volia / TelesvitBrand Owner: Volia / TelesvitLead Agency: Media Direction | OMD UkraineContributing agencies: PROVIDCountry: UkraineIndustry: Telephone & internet servicesChannels used: Email marketing, Online display, Outdoor, out-of-home, Radio, Search, Social media, TelevisionBudget: Up to 500k

Executive summary

Volia is one of the leading telecoms providers in Ukraine – a hi-tech and very competitive consumer market – where a big number of players struggle, thanks to offering almost identical services, differing only in quality...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands