Volvo: Racing the Sun

Volvo, the car brand, used livestreams and VR around a solar eclipse to showcase its new XC60 model in the US.

Campaign details

Brand: VolvoBrand owner: VolvoLead agency: Courageous Studios, MindshareContributing agencies: GreyCountry: United StatesIndustries: SUVs, 4x4sMedia channels: Content marketing, Email marketing, Events & experiential, Livestreaming, Mobile & apps, Online video, Social media, Virtual & augmented reality, Websites & micrositesBudget: 1 - 3 million

Executive summary

Volvo was launching the re-designed XC60, its best-selling SUV. While the new XC60 elevates the brand's luxury status, it also includes new technology not seen in previous models. As the first complete reimagining of one of Volvo's most-beloved and best-selling cars...

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