Campaign details
Brand: Wall'sBrand owner: UnileverAgency: Mindshare IndonesiaCountry: IndonesiaIndustry: ConfectioneryMedia channels: Content marketing, Events & experiential, Integrated, Mobile & apps, Online video, Programmatic display, Public relations, Radio & audio, Social media, Sponsorship - sports, Television, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
Indonesia is one of the leading markets for Wall's, the ice-cream category leader for the past two decades. However, category penetration was on a gradual decline and, to make things worse, in 2018, a competitor entered the market offering lower-priced SKUs. It...