Wingstop: 4/20 High-Atus

Jessica Perrin

Wingstop, the global chicken wing restaurant chain hailing from Texas, boosted sales with a video campaign that targeted urban millennials celebrating 4/20 in the US.

Campaign details

Brand: WingstopBrand owner: WingstopLead agencies: Starcom, BarkleyContributing agencies: Roger, Evolution AudioCountry: United StatesIndustries: Restaurants & takeawaysMedia channels: Cinema, Online video, Programmatic display, Search marketing, Social media, Video on demand, Websites & micrositesBudget: Up to 500k

Executive summary

With marijuana legal for medical and/or recreational use in 30 states, 4/20 has grown from a small hippie happening into a nationwide celebration of marijuana and cannabis culture. As this holiday grows, so does marijuana usage and the munchies. Wingstop's chicken wings are the perfect solution for...

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