adidas: Tango Squad F.C.

Alvaro Carballido, Oriol Fernandez, Dan Moseley

Sportswear brand adidas drove subscriptions to its grassroots football community, Tango, by targeting young urban football fans across Europe.

Campaign details

Brand: adidasBrand owner: adidasLead agency: We Are SocialCountry: EuropeIndustries: SportswearMedia channels: Content marketing, Online video, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

This case study shows how adidas Football, the global sportswear brand, combined the power of influencer marketing and long form content to create hype and drive subscribers to its grassroots football platform.

This paper shows that in order to achieve objectives you need to break marketing conventions, and in an era where social platforms are pushing brands, to be...

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