Campaign details
Brand: AT&T (Puerto Rico)Brand owner: AT&TLead agency: Lopito, Ileana & HowieCountry: Puerto RicoIndustries: Telephone & internet servicesMedia channels: Cinema, Content marketing, Competitions & contests, Email marketing, Events & experiential, Integrated, Online display, Online video, Outdoor, out-of-home, Public relations, Radio & audio, Social media. Television, Websites & microsites, Word of mouth, influencersBudget: 500k - 1 million
Executive summary
All cell phone communications were affected after Hurricane Maria, the worst catastrophic event to hit Puerto Rico in a century, and getting users to like communications brand AT&T...