Campaign details
Brand: BatelcoBrand owner: BatelcoLead agency: FP7/BAHContributing agencies: Kharabeesh, FP7/MENACountry: BahrainIndustries: Telephone & internet servicesMedia channels: Content marketing, Events & experiential, Mobile & apps, Online video, Sales promotion, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
In the MENA region, Ramadan has become a commercial month, with most brands selling special products or ideologies. It's a time when telecom brands also offer special bundles or, instead, offer optimism through inspiring songs. With commercialism, modernity and connectivity, Ramadan was losing the values that made it...