Campaign details
Brand: BBC Asian NetworkBrand owner: BBCLead agency: MullenLowe LondonCountry: United KingdomIndustries: Radio stations, servicesMedia channels: Online video, Packaging & design, Social media, TelevisionBudget: Up to 500k
Executive summary
This case study isn't about a campaign or a new technology.
It's about a simple insight that has transformed not only how a brand is seen by its audience, but also how it sees itself.
Asian Network is a relatively small radio station in the UK, but plays an important role in serving and representing over a million...