belVita Breakfast Biscuits: Resolving to create a better breakfast routine

Mondelēz International employed a blogger-based campaign to raise awareness and drive trial of its belVita biscuit brand among health-conscious US millennial mom shoppers.

Campaign details

Brand: belVita Breakfast BiscuitsBrand owner: Mondelēz InternationalLead agency: HMT AssociatesCountry: United StatesIndustries: Bread, cake, biscuitsMedia channels: Sales promotion, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Mondelēz International wanted to leverage the New Year time frame to drive awareness of the belVita brand through the introduction and trial of two new belVita Breakfast Biscuits products: belVita Blueberry Breakfast Bites and belVita Vanilla Oat Breakfast Biscuits.

This time of year, when people are looking to get back into a better morning routine, presented...

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