Bic 4 Colour Pens: The Bic 4 Colour World Champenships

This case study shows how Bic, the pen brand, increased sales of its 4 Colour Pens in Australia by creating a pen-based sporting event.

Campaign details

Brand: BicBrand Owner: Société BicLead Agency: McCann MelbourneCountry: AustraliaIndustries: SundriesMedia Channels: Online video, Outdoor, out-of-home, Product sampling, Search marketing, Social media, Websites & micrositesBudget: Up to 500k

Executive Summary

The best thing about Bic 4 Colour Pens is they last a really long time. The problem for Bic sales is their 4 Colour Pens last a really long time. So, rather than run an advertising campaign, we got existing owners to use their Bic 4 Colours...

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