Campaign details
Brand: BrathwaitBrand owner: BrathwaitLead agency: Speak MediaCountry: United StatesIndustries: Personal accessoriesMedia channels: Content marketing, Events & experiential, Social media, Word of mouth, influencersBudget: Up to 500k
Executive summary
Speak Media was tasked with creating a content marketing campaign that would enable watchmaker Brathwait – which makes timepieces proudly 'designed in NYC' – to take ownership of New York in its brand identity.
What's more, the brand challenged Speak Media to embed its newsroom approach to content creation into its business in just five weeks.
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