Brathwait and Speak Media: Effective content in a New York minute

Brathwait, a watch brand, used content marketing in the US to change perceptions of its brand and increase visits to its website.

Campaign details

Brand: BrathwaitBrand owner: BrathwaitLead agency: Speak MediaCountry: United StatesIndustries: Personal accessoriesMedia channels: Content marketing, Events & experiential, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Speak Media was tasked with creating a content marketing campaign that would enable watchmaker Brathwait – which makes timepieces proudly 'designed in NYC' – to take ownership of New York in its brand identity.

What's more, the brand challenged Speak Media to embed its newsroom approach to content creation into its business in just five weeks.

Not...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands