BT Sport: It's not cricket, it's the Ashes

BT Sport, the sports TV channel, used social media, OOH and media partnerships to increase awareness of its rights to broadcast cricket and grow sales in the UK.

Campaign details

Brand: BT SportBrand owner: BTLead agency: AMVBBDOCountry: United KingdomIndustries: TV channels, services, programmesMedia channels: Online video, Outdoor, out-of-home, Print, general, unspecified, Search marketing, Social mediaBudget: Up to 500k

Executive summary

An increasingly influential part of any marketer's strategy is attempting to understand how to best deploy the data gathered internally or externally. More often, data-driven insights sit comfortably in the world of CRM and PPC strategies or smart media planning to drive efficiency, rarely creativity.

This is the story of how BT Sport partnered with YouTube to...

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